Can’t afford AC Nielson data? Don’t worry. We are experts at market intelligence.
Strong market intelligence is the key to making good decisions when entering a foreign market. Our expertise in gathering the correct market intelligence will ensure your product and brand will be competitive in the Asian retail supermarket.
We will pre-define the scope of the market intelligence you require, source the information and translate it into a plan. This plan will give you the tools to succeed in growing your brand in your chosen market.
- Collect information at store level from the client
- Find out your competitors prices
- Know what promotions and activities they are doing
- Find out what marketing materials they are using
- Find out the shelf space allocation. This is an indication of the market leader
- Study their television advertising—above and below the line marketing
- Find out what media your competitor is using—television, radio, magazines, newspaper